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utkarsh

Analysis of Online Investment Portals

Analysis of Online Investment Portals

Background

Platforms and websites run by broker/dealers and funding portals were analyzed for key areas that influence user’s behavior.

Methodology

Website design was checked on a laptop running Google Chrome. We used an iPhone 8 (with Safari as the browser) to test mobile readiness. Third-party integrations were analyzed to understand website analytics, SSL Certificate information and other data. All data collected for this report is in the public domain.

Summary

DealFlow Technologies reviewed 200 websites and platforms active in the equity crowdfunding, private placements and Regulation A business. We checked various parameters, including marketing automation, website and forms design, website analytics, security, privacy and technology frameworks. We’ve identified improvements that can lead to a significant increase in lead generation. By partnering with us, broker/dealers and funding portals can improve user experience and enhance security on their websites.

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SMALL BUSINESS LENDING WEBSITE ANALYSIS

SMALL BUSINESS LENDING WEBSITE ANALYSIS

Background

We analyzed over 300 alternative lending websites focused on the small business lending segment to find key areas that influence user behavior. Specifically, we concentrated our research on Design and UX, Website Analytics, Digital Marketing, Security and Privacy, and Technology Frameworks.

Methodology

Website design was checked on a laptop running Google Chrome. We used an iPhone 8 (with Safari as the browser) to test mobile compatibility. Third-party integrations were reviewed to understand website analytics, SSL certificate information and other data. All the information collected for this report was found in the public domain.

Summary

DealFlow Technologies researched and analyzed over 300 alternative lending websites in the small business lending sector. We checked various parameters, including marketing automation, website and forms design, website analytics, security, privacy and technology frameworks. We identified numerous areas for improvement. By working with DealFlow Technologies, alternative lenders can improve their user’s website experience, enhance their security, and increase lead-generation and deal-closing performance.

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Contact us for a free consultation

Call us at (516) 876-8006

Contact Us